Thu30Sep2010Sun03Oct2010University of Massachusetts, Boston, Massachusetts
2010 Leadership Summit
Democracy 2.0: Connecting with the 21st Century American
“Very well organized. Information presented was very timely. Excellent speakers. The sessions hit on topics (ethnic media) that others have not. Good cross-section of political parties and ideas.” --Adrienne Jones, Maryland
In a democracy, successful political leaders must communicate their messages effectively, using the best tools available in the smartest ways. At our Leadership Summit, in Boston, Massachusetts, more than 40 legislative leaders from across America explored how to use modern tools to engage an increasingly skeptical public.
In a world that demands interactive communication, instant gratification and responsive leadership, successful legislative leaders are those who use modern tools to talk to a new and diverse generation of voters and constituents. It is not enough just to use the tools - leaders need to use them effectively. Websites should be interesting and provide opportunities for participants to contribute their ideas and information. Blogs and tweets should provide the recipient with unique and insightful information that they cannot get elsewhere. On-line campaigns should tell a compelling story that gives the person checking them a reason to support the cause or the candidate. Constituents will not care what a leader is saying if it is not authentic, interesting and significant, no matter how many bells and whistles they use to present the information.
Modern communications tools provide an opportunity for political leaders to reach and engage individual constituents, voters and potential voters without the filter of traditional media outlets like radio and television. Used effectively, they allow the leaders to build powerful communities that can inform and promote civic engagement, effective public policy and their own political agenda.
This program was the first in a four part series of leadership programs entitled The American Revolution Series dealing with revolutionary changes in communications, demographics and economics.